Notes on demand intelligence

Product15 Sept 20263 min read

Which question should I answer first? Every question in OverHeard has a 0 to 100 heat score and an amber bar. Here's exactly what goes into it, what changes on paid plans, and how to use it to decide what to write first.

Guides8 Sept 20263 min read

Are people actually asking this? Source, recurrence and last-seen tell you whether a question is worth building content on. Here's how to read them, and when to walk away.

Guides1 Sept 20263 min read

Is it worth paying someone to do this? The same topic produces early, curious questions and late, ready-to-buy ones. A good content plan covers both. Here's how to spot the difference and balance your plan.

Playbooks25 Aug 20263 min read

How long does it actually take? A strong question is worth more than one blog post. Here's how to adapt the same answer for short-form video, X, LinkedIn and Instagram without repeating yourself.

Playbooks18 Aug 20262 min read

Why are my results so generic? OverHeard needs one field: what your business does or sells. What you type there makes a big difference. Here's how to write it for questions you can actually use.

Product11 Aug 20262 min read

What are people asking this week? Markets change what they ask. Monitored searches re-check your topics on a schedule and flag the questions that are new since last time.